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Which Tactics Do Brokers Use To Mis Sell Energy?

Updated: Jul 25, 2023

Unveiling the Tactics Used by Energy Brokers for Mis-Selling in the UK

Unveiling the Tactics Used by Energy Brokers for Mis-Selling in the UK

Energy Mis-Selling Tactics

In the ever-evolving energy market, consumers are often overwhelmed with choices when it comes to selecting an energy supplier. To navigate this complex landscape, many individuals in the UK seek the assistance of energy brokers. While these intermediaries play a crucial role in connecting consumers with suitable energy deals, there have been instances of mis-selling, where brokers use deceptive tactics to lure unsuspecting customers into unfavourable contracts. In this blog post, we shed light on some of the tactics employed by unscrupulous energy brokers in the UK and how you can protect yourself from falling victim to mis-selling.

1. High-Pressure Sales Tactics

One of the most common tactics employed by dubious energy brokers is the use of high-pressure sales techniques. These brokers may employ aggressive language, constant follow-ups, and even false scarcity claims to pressure consumers into making quick decisions without fully understanding the implications of the contract they are signing up for. They may exaggerate potential savings or make unrealistic promises to persuade customers to switch energy suppliers hastily.

2. Concealing Key Information

Mis-selling often involves withholding crucial information from consumers. Energy brokers may fail to disclose important terms and conditions, contractual obligations, or hidden fees associated with the energy contracts they are promoting. By keeping consumers in the dark about these details, brokers can manipulate them into making decisions without fully comprehending the long-term consequences.

3. Lack of Transparency in Comparison

Legitimate energy brokers should provide transparent and unbiased comparisons of various energy deals available in the market. However, some unscrupulous brokers may manipulate the data to showcase specific suppliers or deals as more favorable than they actually are. They might receive incentives from certain suppliers, skewing the comparison in favor of those who offer them higher commissions.

4. Misrepresentation of Savings

Promising substantial savings is a persuasive tool used by energy brokers to attract potential customers. However, mis-selling occurs when these savings are exaggerated or inaccurately presented. Some brokers may manipulate consumption data or forecast unrealistic reductions in energy costs, leading customers to believe they will save more than they actually will.

5. Failure to Conduct Adequate Assessments

Responsible energy brokers should conduct thorough assessments of their clients' energy needs before recommending a particular supplier or tariff. Mis-selling occurs when brokers overlook important factors, such as energy consumption patterns, business requirements, or household size, leading to inappropriate contract suggestions that may not align with the customer's actual needs.

How to Protect Yourself from Mis-Selling

  1. Do Your Research: Take the time to research different energy deals and suppliers independently. Understanding the market will make you less susceptible to manipulation by unscrupulous brokers.

  2. Ask for Written Quotations: Always request written quotations from energy brokers, detailing all terms and conditions, fees, and potential savings. This will help you verify the accuracy of the information provided.

  3. Verify Credentials: Ensure that the energy broker you are dealing with is accredited and registered with relevant industry bodies. Genuine brokers follow ethical guidelines and prioritize the interests of their clients.

  4. Take Your Time: Avoid making hasty decisions. Take your time to evaluate offers and seek advice from multiple brokers if necessary before committing to a contract.


While many energy brokers in the UK offer valuable services to consumers, there are regretfully some who engage in mis-selling tactics. By familiarizing yourself with these tactics and taking preventive measures, you can protect yourself from falling victim to mis-selling. Stay informed, ask questions, and choose reputable brokers who prioritize your best interests, helping you find the most suitable energy deals for your needs.

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